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About BeSmart

Be Smart. Go Beyond.

Welcome to the next level.

BeSmart is where intelligence becomes action. We build the operating system for modern business — AI agents, automation, and decision systems that help teams think bigger and ship faster.

Smart is just the beginning. Beyond Smart means turning knowledge into action, data into decisions, and ambition into products that compound.

The next level starts here. Engineering intelligence. Building the future with AI.

Start building free Contact us

Team

Who builds BeSmart

Humans in command. Agents on the team. Intelligence at work.

Xavi Hidalgo

Partner

Sets the vision, the paradigm, and BeSmart’s next level.

Jose Luís de las Heras

Partner

Strategy, customers, and execution to bring AI into real business.

Carlos Mencia

Partner

Product, operations, and systems that turn ideas into outcomes.

BeSmart Agents

Agent collective

A constellation of agents that analyze, automate, and evolve with you.

Our commitment to Responsible AI

AI is one of the most powerful tools ever created. That power comes with responsibilities we take seriously. These are our five promises.

Every AI interaction is labeled as AI

Your team always knows when they are talking to an AI agent. Clear badges, persistent notices, zero ambiguity.

Full traceability on every output

Every response traces back to its source material. Admins can audit what was said, why, and from which knowledge.

Your data stays yours: privacy first

Strict data isolation per organization. Bring your own AI infrastructure so processing stays under your control.

Read our Responsible AI Manifesto

A message from Xavi:

founder of BeSmart in 2014

I have been working in artificial intelligence since 2012.

Over these years I have watched several waves of enthusiasm come and go. Technologies that looked revolutionary, promises that everything would change overnight — and then, reality. Today we are living through the biggest AI boom yet, and it is genuinely impressive. But it is also creating expectations that do not always match reality.

Every week I speak with companies that have invested time and money in AI projects that did not deliver. Many come to us after a bad experience. Not because artificial intelligence does not work, but because someone made them believe that adding "AI" to a process was enough to make everything better.

It does not work that way.

Artificial intelligence is not a magic product. It is an extraordinarily powerful tool — but it is still a tool. And like any tool, it only delivers good results when applied to well-understood processes, with clear goals and a solid methodology.

The curious part is that our process is not revolutionary at all.

In fact, I have to admit we have not invented anything.

We apply principles that have worked for more than twenty years in engineering, digital transformation, and continuous improvement. The only thing that has changed is technology’s ability to automate tasks that were previously impossible.

Our work starts by understanding how a company actually works. We analyze processes, identify bottlenecks, map the technology landscape, find automation opportunities, implement improvements incrementally, measure results, and put governance in place so the system keeps evolving in a controlled way.

That order matters.

Because a disorganized company with artificial intelligence is still a disorganized company. It just makes the wrong decisions much faster.

Our goal has never been to sell artificial intelligence.

Our goal is to help companies work better, make better decisions, and build an organization ready for the future. If AI is the best way to get there, we will use it. If it is not, we will say so.

We believe the real value is not having the most advanced AI model, but knowing where, when, and why to use it.

That is what we do at BeSmart.